CSM 0600 – CERTIFICATE IN SALES AND MARKETING (KNEC)

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This is a one and half year programme whose objective is to equip students with knowledge ,skills and attitudes required to effectively carry out selling and marketing services as a Sales and Marketing Assistant .

The following modules/units will be covered;

UNITS

MODULE 1
CSCM 0601: Principles and Practices of Selling
CSCM 0602: Principles and Practices of Marketing
CSCM 0603: Communication Skills
CSCM 0604: Information Communication and Technology
CSCM 0605: Entrepreneurship Education/ Business plan
CSCM 0606: Book Keeping and Accounts

MODULE 11
CSCM 0607: Consumer Behavior
CSCM 0608: Marketing Communication
CSCM 0609: Introduction to Law
CSCM 0610: Economics
CSCM 0611: Research Methods/Project
CSCM 0612: Field Practicum

QUALIFICATIONS

• Minimum qualifications are KCSE D plain or KCE Div. 3
• Pass in relevant Artisan course

 

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